Our Team
The Society of Sommeliers e.V. was founded by Justus and Felix with the vision of creating Munich’s first and only student wine club. Their goal was to build a community where students could deepen their appreciation for wine, learn from experts, and connect with like-minded enthusiasts. Now the flag is carried by our current president, Benjamin.
Sourcing wines, and coordinating with partners and presenters.
Ensuring the financial stability and legal compliance.
Development of wine-related knowledge within the club.
Promoting and representing the club on various platforms.
Primarily responsible for ensuring tastings run smoothly.
Our wine club is powered by several key departments, each contributing to the club’s success. From organizing events and tastings to managing partnerships and finances, every department plays a vital role in creating a dynamic and engaging community. Explore each department below to see how they help shape our club experience.
The Partnerships Department plays a critical role in fostering and maintaining the club’s relationships with external partners. The department is responsible for organizing wine tastings, sourcing wines, and coordinating with presenters, whether they are winemakers or external experts. It ensures that each tasting is well-planned, including determining the wines to be featured, securing the presenters, and managing logistics, such as guest invitations and after-party details. Post-event, the department collaborates with the Marketing team to promote partnerships and manage follow-up communications with partners. In addition to wine-related partnerships, the department explores and secures non-wine collaborations. This can involve working with student organizations, companies for networking events, or other creative partnerships that enhance the club’s activities. The department also handles wine orders, consolidating members' purchases and coordinating with financial management to ensure smooth delivery and payment processing. By building strong, lasting relationships with partners and managing the logistics of these collaborations, the department ensures valuable opportunities for members while contributing to the overall success and growth of the club.
Head of Partnerships
I would liken my approach to partnerships to a Trockenbeerenausleese. Precisely selected and built to last an eternity.
Vice Head of Partnerships
Like a new cellar master inheriting a well-aged vintage, my vision is to honor the traditions and relationships built by my predecessors while infusing fresh energy and new ideas to help the club flourish, respectful of the past, inspired by the future.
The Finance Department ensures the club's financial stability and legal compliance. Key responsibilities include managing the collection of membership fees, maintaining an up-to-date membership list, and providing accurate documentation of all monetary transactions in the club’s ledger. The department also handles all legal matters, ensuring the club adheres to regulatory protocols and guidelines. In collaboration with other departments, the Head of Finance oversees the financial planning for events and projects, ensuring that resources are allocated efficiently and transparently. Leadership and attention to detail are vital, as the department safeguards the club's financial health, enabling smooth operations and future growth.
Head of Finance
My vision is to bring structure and clarity to our club’s financial and legal foundations – crisp, precise, and full of character, just like a Sauvignon Blanc. Sharp thinking, fresh ideas, and a clear finish will guide us through the year.
Vice Head of Finance
My vision is to grow our club like a Pfefferer – fresh, easy-going, and welcoming – making it attractive for new members and always enjoyable for everyone involved.
The Education Department plays a key role in ensuring the development of wine-related knowledge within the club. Its primary tasks include organizing the onboarding event for new members, managing educational sessions through the SoS Academy, and facilitating members' wine education journey. The department also includes a dedicated team focused on wine competitions where it encourages members to take active part in competitions and ensures to guide and support them with their preparation for the competitions. The Head of Education is responsible for creating a structured learning path for members, finding guest speakers and making educational sessions engaging and interactive. Collaboration and leadership are vital, with the aim of nurturing the overall growth of the club's members in their wine expertise.
A typical week in the Education Department means for all of the teams of the departments to come together and exchange their ideas and progress. Each team has its own focus inside the Education Department. For the upcoming semester we plan to have topics ranging from the organziation of the Academy Session to creating a new member journey or an in depth preparation for a wine competition. Posible tasks can include coordinating a joint session with another student club or trying out new concepts for the onboarding day.
Head of Education
My vision for the Club is to establish a strong knowledge base with roots that go as deep as those of 60 year old vines and that is honest and thorough just like the Chardonnays from Robert Denogent.
The Marketing Department is responsible for promoting and representing the wine club across various platforms. Its main tasks include creating engaging content for social media, developing marketing strategies, and ensuring the club is effectively represented at events such as student fairs. The department focuses on a mix of educational posts, entertaining reels, and polarizing content aimed at increasing visibility and engagement on platforms like Instagram, TikTok, and LinkedIn. Collaboration is key, with the Head of Marketing overseeing tasks while encouraging members to contribute creatively, ensuring a cohesive and dynamic marketing approach for the club.
The Marketing Department promotes the club through engaging content on social media, plans marketing strategies, and ensures strong representation at events. Its focus is to boost visibility and engagement across platforms like Instagram, TikTok, and LinkedIn.
A typical week in the Marketing Department involves planning and creating content for social media platforms, brainstorming ideas for campaigns, and collaborating with other departments to promote upcoming events. The team may also engage in tasks like designing posts, shooting videos, and analyzing the performance of previous content to optimize future efforts. Additionally, the department ensures the club’s presence is well-represented at any events or external opportunities.
First of all, that’s fantastic! Just express your enthusiasm in your application. After the process, we’ll discuss how we can create the best content possible, and we can also chat more about it at our next upcoming event!
Head of marketınG
Sharing is caring! And the best way to make a stance is through marketing, which is often overlooked, just like Gewürtztraminer!
Vice Head of marketing
My vision is to showcase the playful side of wine by revealing its naturally sweet, warm and inviting character; just like Angelorum Recioto.
The operations department is primarily responsible for ensuring tastings run smoothly. We set up the room, make sure the wine and all other necessary supplies are there, and then bring everything back to storage afterwards. We also help plan other events such as special events and a field trip.
As head of operations, I help make sure the tastings and other events are set up and help clean afterwards. I also work with the other departments on things such as the schedule and field trips.
Head of Operations
My vision for the club is like a Zinfandel from Talty Winery in Sonoma, a unique experience that tells a story while being bold and exciting.
