Our Team
Primarily responsible for ensuring tastings run smoothly.
Sourcing wines, and coordinating with partners and presenters.
Ensuring the financial stability and legal compliance.
Development of wine-related knowledge within the club.
Promoting and representing the club on various platforms.
Our wine club is powered by several key departments, each contributing to the club’s success. From organizing events and tastings to managing partnerships and finances, every department plays a vital role in creating a dynamic and engaging community. Explore each department below to see how they help shape our club experience.
The operations department is primarily responsible for ensuring tastings run smoothly. We set up the room, make sure the wine and all other necessary supplies are there, and then bring everything back to storage afterwards. We also help plan other events such as special events and a field trip.
As head of operations, I help make sure the tastings and other events are set up and help clean afterwards. I also work with the other departments on things such as the schedule and field trips.
Head of Operations
“to do more events like picnics in the Englischer Garten during the summer and going to wine bars outside of tastings.”
“my favorite wine is the 2016 Talty Estate Zinfandel. It’s a tiny winery in the Sonoma Valley that is the best Zinfandel I’ve ever had.”
The Partnerships Department plays a critical role in fostering and maintaining the club’s relationships with external partners. The department is responsible for organizing wine tastings, sourcing wines, and coordinating with presenters, whether they are winemakers or external experts. It ensures that each tasting is well-planned, including determining the wines to be featured, securing the presenters, and managing logistics, such as guest invitations and after-party details. Post-event, the department collaborates with the Marketing team to promote partnerships and manage follow-up communications with partners. In addition to wine-related partnerships, the department explores and secures non-wine collaborations. This can involve working with student organizations, companies for networking events, or other creative partnerships that enhance the club’s activities. The department also handles wine orders, consolidating members' purchases and coordinating with financial management to ensure smooth delivery and payment processing. By building strong, lasting relationships with partners and managing the logistics of these collaborations, the department ensures valuable opportunities for members while contributing to the overall success and growth of the club.
Head of Partnerships
“I want to expand our partnership network into new realms – connecting with professional sommeliers, leading wine companies, and larger wine retailers.”
“The 2008 Taittinger a member brought to one of our afterparties. Probably the best champagne I ever tasted.”
Vice Head of Partnerships
“My goal is to build long-term partnerships with wine distributors to expand our supplier network vertically, giving us access to an even broader selection of wines.”
“Fox Creek Postmaster GSM (McLaren Vale – South Australia) A fantastic wine I brought back from my trip to Australia – packed with great memories and an incredible taste that never disappoints!”
The Finance Department ensures the club's financial stability and legal compliance. Key responsibilities include managing the collection of membership fees, maintaining an up-to-date membership list, and providing accurate documentation of all monetary transactions in the club’s ledger. The department also handles all legal matters, ensuring the club adheres to regulatory protocols and guidelines. In collaboration with other departments, the Head of Finance oversees the financial planning for events and projects, ensuring that resources are allocated efficiently and transparently. Leadership and attention to detail are vital, as the department safeguards the club's financial health, enabling smooth operations and future growth.
Head of Finance
“I envision a place where every member can deepen their passion for wine while contributing to a growing legacy. I aim for us to attend more tasting competitions and compete against other universities.”
“La Mula from Quinta Quietud. This wine is crafted from century-old Tinta de Toro vines and presents bold black fruit flavors along with earthy and spicy notes.”
Vice Head of Finance
“from my legal perspective to achieve the step to be legally founded! I see the club as a place to form personal connections and deepen wine knowledge.”
“Silvaner Beerenauslese 2020 by Horst sauer. Although it is a sweet wine, it is one of the best I have ever drunk. I have the fondest memories of the evenings when I drank this wine and I also have a long history with the winery itself.”
The Education Department plays a key role in ensuring the development of wine-related knowledge within the club. Its primary tasks include organizing the onboarding event for new members, managing educational sessions through the SoS Academy, and facilitating members' wine education journey. The department also includes a dedicated team focused on wine competitions where it encourages members to take active part in competitions and ensures to guide and support them with their preparation for the competitions. The Head of Education is responsible for creating a structured learning path for members, finding guest speakers and making educational sessions engaging and interactive. Collaboration and leadership are vital, with the aim of nurturing the overall growth of the club's members in their wine expertise.
A typical week in the Education Department means for all of the teams of the departments to come together and exchange their ideas and progress. Each team has its own focus inside the Education Department. For the upcoming semester we plan to have topics ranging from the organziation of the Academy Session to creating a new member journey or an in depth preparation for a wine competition. Posible tasks can include coordinating a joint session with another student club or trying out new concepts for the onboarding day.
Head of Education
“Creating a captivating new members journey exploring fascinating topics and establishing the SoS to be a staple in the (student) wine world.”
“Kellerei Kurtatsch Merlot Riserva from the South Tyrol Tasting.”
Vice Head of Education
“my vision is to make the club more competitive! I want to encourage more members to take part in those kind of events.”
“my vision is to make the club more competitive! I want to encourage more members to take part in those kind of events.”
The Marketing Department is responsible for promoting and representing the wine club across various platforms. Its main tasks include creating engaging content for social media, developing marketing strategies, and ensuring the club is effectively represented at events such as student fairs. The department focuses on a mix of educational posts, entertaining reels, and polarizing content aimed at increasing visibility and engagement on platforms like Instagram, TikTok, and LinkedIn. Collaboration is key, with the Head of Marketing overseeing tasks while encouraging members to contribute creatively, ensuring a cohesive and dynamic marketing approach for the club.
The Marketing Department promotes the club through engaging content on social media, plans marketing strategies, and ensures strong representation at events. Its focus is to boost visibility and engagement across platforms like Instagram, TikTok, and LinkedIn.
A typical week in the Marketing Department involves planning and creating content for social media platforms, brainstorming ideas for campaigns, and collaborating with other departments to promote upcoming events. The team may also engage in tasks like designing posts, shooting videos, and analyzing the performance of previous content to optimize future efforts. Additionally, the department ensures the club’s presence is well-represented at any events or external opportunities.
First of all, that’s fantastic! Just express your enthusiasm in your application. After the process, we’ll discuss how we can create the best content possible, and we can also chat more about it at our next upcoming event!
Head of marketing
“to become one of the most recognized wine clubs in Germany, a trusted source for wine advice, and a welcoming community for wine enthusiasts.”
“I’ve tried ‘Masi Angelorum Reicoto’ on our field trip to Verona, and I loved it’s very sweet but natural aroma.”
Vıce Head of marketıng
“my goal is to increase our club’s reach in order to form international partnerships with other (student) wine clubs. I aim to make our club widely recognized by creating funny, engaging and educational content! ”
“not the best wine but definitely one that surprised me is the Lambrusco Grasparossa di Castelvetro from Cierrevi, which I tried at a friends party.”